NRG Energy

Real power isn’t measured in units.
It’s measured in people.

NRG hired AKQA Portland to shape their identity. We started with a simple insight: what sets NRG apart isn’t their power; it’s the power of their people. We then introduced NRG as a brand built on partnership.

The power of partnership

Later we showed the value of NRG partnership through two common business needs, sustainability and reliability. Getting more of either can be complicated, but NRG works with you to create the perfect solution. With NRG it’s not complicated.

Results

After the work launched, online lead conversion increased 10x year-on-year.