Amazon Luna Social

For the love of play

For nearly two years I worked with a partner to manage the creative output across @amazonluna social channels. My roles included coming up with ideas; writing copy; and overseeing designers, content creators, illustrators, and social media managers. Our strategy was to encourage play in the community. Here’s a little sample plate of the work we did.

Superfan Illustrations

We made illustrations to welcome new brand ambassadors, and to celebrate super fans in our community.

Twitch Stream Promos

Part of the deal with our ambassadors was performing sponsored Twitch streams. We gave each stream a concept and made a promo for it. These are a few of them.

Reels

Spreadin’ the love of play through memes, tips & tricks, game reccos and more.

Created at Laundry Service
Group Creative Director: Nath Mallon
Senior Art Director: Kendall Birch
Senior Copywriter: Hawley Martin
Art Director: Ben Horton
Motion Designer: Spencer Wainacht, Dennis Sengthong
Designer: Emily Horrocks
Social Media Manager: Michael Chiem
Content Creators: Kendelle Chaimungkla, Alaina McNab
Illustrator: Amanda Penley