NRG Energy
Real power isn’t measured in units.
It’s measured in people.
NRG hired AKQA Portland to shape their identity. We started with a simple insight: what sets NRG apart isn’t their power; it’s the power of their people. We then introduced NRG as a brand built on partnership.
Director / DP: Trevor Fife
The power of partnership
Later we showed the value of NRG partnership through two common business needs, sustainability and reliability. Getting more of either can be complicated, but NRG works with you to create the perfect solution. With NRG it’s not complicated.
Director: Brian Baldwin
DP: Greg Schmitt
Director: Brian Baldwin
DP: Matt Dorris
Results
After the work launched, online lead conversion increased 10x year-on-year.
Created at AKQA
CD: Josh Combs
ACDs: Brett Reese, Brad Hall
AD: Matt Firman
CW: Hawley Martin
Designer: Gustav Holtz
Producer: Dustin Freeman