Ural Motorcycles

Ural Geo Limited Edition

Ural hired us to launch the Geo, a high-performance, off-road machine. We began with a simple insight: building a bike like this takes lot of work and a little inspiration. From here we created the Ural R&D department and told the story of two guys duty-bound to build the ultimate Ural.

Badge

We created a mark grounded in the Geo’s off-road capabilities, while maintaining the modern look established by the paint scheme.

Photography

We delivered a bank of images for social and other promotional use. These are a few of my favorites.

Pre-pro

Our team was four people from initial idea through final delivery. We all wore a lot of hats. That included making most of the props.

Location scout

We needed to know if the terrain was rowdy enough.

Behind the scenes

We shot this thing in Oregon over three days in late November. I got to co-direct the film, which was one of the many highlights of this production.

Sold out

All 20 units sold out in the first month.